Verbal means of approach to the viewer in the announcement texts of talk shows.

Abstract

The article notes the exceptional role and status of the television communication in the social life of modern personality, emphasizes its interactive option, and summarizes briefly but well-grounded about insufficient knowledge of television formats among linguists. Studies indicated the feasibility of small-format television texts, demonstrated the relevance and called the goal. The author identifies the main features of thematic and functional breadth, relevance and popularity of such a TV format, as a talk show. Given the recent trends in the development of television production, as well as taking into account the current linguistic research, the author describes the main principles of verbal formation of announcement texts of talk shows in the focus of their structure and functioning on the background of the television discourse. The article notes the dual nature of broadcasting due to social and personal orientation of television texts. The main emphasis of article are: dialogization that is realized through the question-answer complex and indirection to the audience; conversationality, which operates with economical use of vocabulary, a violation of the syntactic structure of speech, the use of words-parasites, introductory words, stylistically colored vocabulary, using vulgar expressions and slang; and intimization, which includes a direct appeal to the guests, quoting direct speech, conversational syntactic structures, the use of statements of solidarity and profanity. A detailed description and analysis of the principles of verbal organization of announcement texts and basic techniques open up new ways for further research and studies of small-format texts and create the preconditions for the theoretical and practical study of the specificity of television texts as a whole.